Primara

Embellished Corset Maxi Dress in Powder Blue

£130.00

Buy now, pay later.

Buy now, pay later.

Get 4 interest-free payments of £32.50 with Clearpay...
Learn More
Get 3 interest-free payments of £43.33 with Klarna...
Learn More
Colour: Powder Blue
UK Size: 4

Georgia is 5'8" and wears a UK size 6

Buy now, pay later.

Buy now, pay later.

Get 4 interest-free payments of £32.50 with Clearpay...
Learn More
Get 3 interest-free payments of £43.33 with Klarna...
Learn More
Details — Primara

Created for special occasions. Cut to a bust-flattering square neckline, the Primara maxi dress is adorned with intricate colour contrast 3D floral beaded and sequin embellishment. The sculpted bodice features internal boning for structure, while a lace-up back creates a cinched corset effect. Finished with a thigh-high split, this dress is fully lined for a smooth, elevated finish.

  • Square neckline
  • Fitted corset bodice
  • Adjustable tapered shoulder straps
  • All-over floral appliqués embellishment
  • lace-up detail at back with removable back panel
  • Concealed side zip fastening
  • Thigh-high split on left side as worn
  • Fishtail silhouette
  • Maxi length, SNP to hem approx. 157cm based on a UK size 8
  • Product code: 15798
Size Guide — Primara
Please note this is for reference only. Please refer to product descriptions or our size guide page for more accurate sizing information and your country conversion.
UK Size US Size EU Size Bust Waist Hips
4 0 32 80cm / 31.5" 60cm / 23.6" 88cm / 34.6"
6 2 34 84cm / 33" 64cm / 25.2" 92cm / 36.2"
8 4 36 88cm / 34.6" 68cm / 26.8" 96cm / 37.8"
10 6 38 92cm / 36.2" 72cm / 28.3" 100cm / 39.4"
12 8 40 96cm / 37.8" 76cm / 30" 104cm / 41"
14 10 42 100cm / 39.4" 80cm / 31.5" 108cm / 42.5"
16 12 44 104cm / 41" 84cm / 33" 112cm / 44"
18 14 46 110cm / 43" 92cm / 36" 117cm / 46"
For plus cup, if bust at fullest point is 12.5cm bigger than underbust then plus cup should be purchased. If it is 10cm or less than purchase size standard cup.
Fabric & Fit — Primara

Made from premium tulle with all-over sequin and bead embellishment. Fully lined in jersey.
Shell / Lining: 100% Polyester
True to size. We recommend taking your usual size. If you’re in between sizes, we recommend sizing up.
Model Measurements: Height 5'8", Bust 34", Waist 25", Hips 36" and Georgia wears a UK size 6

Care Instructions — Primara
Cool hand wash only. Do not soak. Wash inside out. Wash with similar colours. Do not tumble dry. Do not iron. Do not bleach. Do not dry clean. Dry flat. Reshape whilst damp.
Delivery — Primara
Service Order By  Delivery Time Cost
Unlimited Evri Next Day 23:00 (Sun-Fri), 22:00 (Sat)
Next Day Before 8pm £9.99 / Min Spend £40
Evri Standard  23:00 (Sun-Fri), 22:00 (Sat)
Within 4 Working Days £3.99
Evri Next Day 23:00 (Sun-Fri), 22:00 (Sat)
Next Day Before 8pm £5.99 / free over £150
DPD Click & Collect 21:00 (Mon-Thurs) Within 4 Working Days £3.99 / free over £50
DPD Next Day Pre 12pm 21:00 (Mon-Thurs) Next Day Before 12pm £7.99


Love shopping with us? Our Unlimited Next Day subscription gives you 12 months of unlimited next-day delivery for just £9.99. A minimum spend of £40 applies per order. T&Cs apply.

Bank Holiday Schedule: For Evri, order by 23:00 on Friday 1st May for delivery before the Bank Holiday. For DPD, order by 21:30 on Thursday 30th April. Orders placed after these times will arrive from Tuesday 5th May.


Good to know. 

- Delivery estimates are for working days. Monday to Friday, excluding UK bank holidays.

- You'll receive a dispatch email with a tracking link as soon as your order is on its way.

- Any questions about your delivery? Our team is happy to help. Contact Us Here.

Reviews — Primara
4.6
Rated 4.6 out of 5 stars
Based on 8 reviews
Popular Topics
8 reviews
  • PS
    Paraskevi S.
    Verified Buyer
    Rated 5 out of 5 stars
    Great

    Great quality

    Overall FitRated -1.0 on a scale of minus 2 to 2
    QualityRated 5.0 on a scale of 1 to 5
    DesignRated 5.0 on a scale of 1 to 5
  • AL
    Aleksandra L.
    Verified Buyer
    Rated 5 out of 5 stars
    Ok

    Ok

    Overall FitRated 0.0 on a scale of minus 2 to 2
    QualityRated 5.0 on a scale of 1 to 5
    DesignRated 5.0 on a scale of 1 to 5
  • AK
    Alicia K.
    Verified Buyer
    Rated 4 out of 5 stars
    So Beautiful - quite long for shorter girls!!

    I’m 4’9 so naturally the dress drapes across the floor for me, and given the embellishments all over the dress it may be difficult to take up. However, the dress is so light in fabric, breathable and GORGEOUS!!

    Overall FitRated 0.0 on a scale of minus 2 to 2
    QualityRated 5.0 on a scale of 1 to 5
    DesignRated 5.0 on a scale of 1 to 5